How Grabfood is working with Restaurants in Malaysia and helping them grow demand for affordable food

Celebrity chef, Paul Prudhomme once said, “You don't need a silver fork to eat good food.”

GrabFood one of the leading super app in Southeast Asia, providing everyday services that matter most to consumers is making it possible with their efforts to make great, delicious food conveniently affordable especially for those who are budget conscious.

“With more sectors in the economy reopening, Malaysians are beginning to return to their daily routines. However, many are still having a tough time getting back on their feet due to financial uncertainty. This has not only made Malaysians more conscious about their spending, but businesses are also seeing the need to look for more opportunities to sustain,” shared said Sean Goh, Managing Director of Grab Malaysia who want to continue innovating their platform and services to ensure they support small and independent businesses while still providing budget conscious customers the convenience of on-demand food delivery.

It is also introducing new updates to its food delivery service to help Malaysians save more while growing the demand for small and independent businesses on GrabFood: 

Delivery fees for nearby favourites now from as low as RM2 : GrabFood is updating its delivery fee structure to provide users with greater value for their orders. Therefore, delivery fees for restaurants will now be as low as RM2 for selected restaurants less than 1km away. Specifically, for cities outside Klang Valley, the RM2 delivery fee will apply to selected restaurants less than 2.5km away. This is also aimed at encouraging more orders for smaller and independent restaurants, thus helping them grow and sustain through this period.

Better savings with GrabFood Signatures Value Packages: Grab is introducing the GrabFood Signatures Value Packages where customers can save up to RM50 on each order from their favourite GrabFood Signatures restaurants, such as Texas Chicken, Secret Recipe, KyoChon, and many more. This in turn will help grow the demand for these restaurants while also ensuring the service remains affordable for users. The discount vouchers can be used for over 1,000 restaurant-partners nationwide with no minimum spend required and comes in 3 packages to suit every customers’ lifestyle and budget:

Free deliveries category on GrabFood: GrabFood also recently introduced a new ‘free deliveries’ category on the platform to provide customers who are looking for budget friendly options. This also provides restaurant-partners an avenue to boost their visibility and awareness across the Grab platform. Moving forward, Grab will be making efforts to include additional restaurants who would like to participate to offer customers a wider variety of favourites. 

As the economy reopens, Grab has made various efforts to digitalise micro, small and medium enterprises on the Grab platform to adapt to the new normal. This includes partnering with the government to offer new merchants on the platform RM2,000 worth of bonuses.

Continuing from this, these additional efforts will also help businesses to sustain by growing the demand and cultivating a convenient and affordable platform for Malaysians. 

“As we continue to embrace the new normal, we want to ensure that our platform remains as inclusive as it can be to help all Malaysians and cater to their needs, be it with the convenience of food delivery or by helping grow opportunities for businesses. We hope that through these efforts we’re able to assist our fellow countrymen through these uncertain times,” added Goh.