Coca-Cola India had earlier last year said that it aims to more than double retail sales of its mango beverages brand Maaza to one billion dollar by 2023
The upcoming range of aerated drinks will be 35-40% cheaper than Coke, Sprite, and Fanta. Named as Kinley Flavors, the range of drinks will be launched in popular localized flavors such as lemon, jeera, and orange.
Drinks from Coca-Cola and PepsiCo, having a 96 percent hold on India’s $4.9 billion soda market will be kept off the shelves of more than 1 million shops after the ban.
Coca-Cola India runs a website — Coke2Home, which delivers its products to around 15 locations across the country. As reflected by operations of online marketplaces, doorstep delivery of FMCG products has proven to be a logistical nightmare.
The module will highlight the challenges faced by the owners and employers running small dhabas and other small food service outlets and will also train them on how to cope-up with these hurdles.