The menu is a curation of 5 handpicked recipes from the Northern and Eastern parts of India, while staying true to the unique style of edabba’s dishes.
Targeting Tier-1 and Tier-2 cities, the first phase of launch will see 35 outlets go-live across 15 cities, including Pune, Ahmedabad, Delhi NCR, Hyderabad, Surat and Indore.
Art of Dum and China Bistro will cater to areas surrounding 8 km to 10 km of Saki Vihar, including Powai, Hiranandani, Vikhroli, Marol, Sakinaka, Vihar and other areas of Andheri (E).
The collaboration with Biryani by Kilo opens avenues for Get-A-Way and helps the brand broaden its horizon through a robust distribution network of over100+ cloud kitchens in 45+ cities.
Currently operating out of 6 kitchens in Kolkata and 2 kitchens in Bangalore, the brand subsequently aspires to expand to other cities and become a household name for Bengali food Pan-India!
‘Il Sale’ is the translation of salt in Italian, just like the first two brands under its name - ‘Namak’ and ‘Alas’ meaning salt in Hindi and Greek, respectively.