Taco Bell appoints Sean Tresvant as Global Chief Brand Officer

Taco Bell has appointed Sean Tresvant as its Global Chief Brand Officer, effective January 10, 2022.

Tresvant will lead Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact.

From strategic omni channel initiatives to digital customer touchpoints, he will further elevate and differentiate the Taco Bell fan experience as the brand continues redefining innovation in its industry.

"I've known about Sean for many years, always admiring his best-in-class marketing from afar. His team at the Jordan Brand will tell you that Sean has always been a great friend, colleague and compassionate leader. We're excited for him to be part of our Taco Bell family and look forward to his leadership and Restless Creativity as we continue to grow our brand and impact on our people, fans and the world,” said Mark King, CEO, Taco Bell.

Tresvant brings more than a decade of marketing success from his time with Nike as the Chief Marketing Officer of the Jordan Brand. He was responsible for defining the Jordan Brand voice across the globe.

"When I think of Taco Bell, I think of a marketing powerhouse of trailblazers," said Tresvant.

Additional career highlights for Tresvant include leading an Emmy Award-winning Last Dance Documentary for Jordan Brand and developing and facilitating a Fortnite activation with Epic Games. Prior to Nike, Tresvant held roles at Pepsi and Time Inc. – Sports Illustrated in New York.