Rakul Preet Singh Teams Up with Curefoods to Introduce Arambam

Bolywood actress, Rakul Preet Singh inaugurated her debut dine-in establishment, "Arambam – Millet Beginnings," in Madhapur, Hyderabad.

Alongside her role as a fitness advocate, she is also joining as the brand ambassador for Arambam.

Arambam was introduced in partnership with Curefoods, a F&B and cloud kitchen operator in India. Rakul Preet Singh, recognized for her dedication to fitness and nutrition, aligns with Arambam's mission of promoting healthy eating habits and holistic well-being, reflecting a mutual commitment to wellness. 

“I’m excited to open my first millet-centric restaurant in Hyderabad and as a fitness enthusiast, I am always looking for ways to consume nutritious food that also tastes good promoting responsible eating. Hyderabad is very close to my heart as I started my acting career here and I am glad my F&B venture is also starting here. Our unique and seasonal menu is curated around millet-based dishes, emphasising healthy eating without compromising on taste.” said Rakul Preet Singh.

The restaurant's dining concept revolves around showcasing the nutritional benefits of millets by offering a distinctive culinary experience, the menu focuses on millets, paying homage to this ancient grain that has played a vital role in Indian cuisine for generations.

“Arambam represents our dedication to promoting a healthy lifestyle and mindful eating.  We are thrilled with this collaboration and are looking forward to expanding into two more restaurants in Bangalore, and Chennai along with ten cloud kitchens this year.” said Ankit Nagori, Founder, Curefoods.

Millets are rich in complex carbohydrates and are also excellent sources of protein and fiber. Recognizing their numerous health benefits, the Government of India is actively encouraging their inclusion in people's diets to enhance nutritional intake.

Arambam aims to revolutionize the culinary scene by highlighting the diverse health advantages of millets, emphasizing their nutritional value and eco-friendly nature, in line with the Indian Government's objectives.