Blue Tokai Coffee Roasters Partners with Royal Enfield to Introduce ‘Cruise Blend’

Setting out on a motorcycle road trip is more than just an exhilarating journey. It is a distinctive experience that transcends the ordinary, inviting riders to forge a deep connection with the open road and the pulse of their machines. Translating this experience to a cup of coffee that is crafted to capture the essence of the open road, Blue Tokai Coffee Roasters has partnered with Royal Enfield to introduce a unique coffee blend - the Royal Enfield Cruise Blend.

Boasting a chocolatey and nutty flavour profile with tasting notes of roasted hazelnut, caramel and raisins, this aromatic blend aims to fuel the ride, while elevating the combination of the open road and a leisurely cruise. 

To kickstart the collaboration Royal Enfield took 12 distinct explorers and coffee enthusiasts on a ride through the plush terrain of the Eastern Ghats giving them an immersive experience of the journey of coffee from crop to cup at the MSP Gowri Estate. Starting from Bangalore, the ride delved into the rich heritage of coffee, exploring its origins and the captivating stories behind its cultivation.

The 'Royal Enfield Cruise Blend' will be available for purchase starting February 8, 2024 at select Blue Tokai outlets and their corresponding Swiggy and Zomato pages. 

Blue Tokai Coffee Roasters is India’s largest specialty coffee brand, with its headquarters in Gurugram, India. Launched in 2013 as a roastery, Blue Tokai’s vision is to make great quality Indian coffee more accessible across formats. 

Currently, the brand is home to 4 roasteries, over 90 physical outlets across major Indian cities and regions including Delhi NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Chandigarh, Mohali and Pune, as well as international operations in Japan. In addition to these, Blue Tokai has also partnered with the country's marquee retail outlets, luxury hotels & restaurants, top corporates and co-working spaces amongst others.