Ananda To Open 150 outlets in Kanpur, Invest Rs 10 cr for expansion

India’s dairy manufacturer Ananda today said it plans to invest Rs 10 crore to launch about 150 stores in Kanpur by financial year 2018-19, as part of its Rs 500 crore investments committed in Uttar Pradesh.

In addition to its six already present in the city, Ananda has revealed two company owned company operated (COCO) stores.

The company, which is stepping up for expanding its retail presence rapidly to augment its market share, last month announced opening 500 retail COCO outlets by the end of next fiscal in states like Delhi-NCR, Haryana, UP and Punjab.

"We see a huge potential in the Kanpur market and are certain that the city will play a huge role in our expansion plans for Uttar Pradesh," Ananda Group Chairman Radhey Shyam Dixit said.

The company expressed its plans to launch an average of 10 COCO stores on a monthly basis.

Headquartered in Noida, Ananda has a current production capacity of over 12 lakh litres of milk a day. It sells over 50 products and has presence in most of the diary products, except ice creams.