Agrimax Foods Launches Bake&Co.

Agrimax Foods LLP has introduced its latest brand, 'Bake&Co.' This new brand aims to revolutionize the market for baked goods made from millet, focusing on promoting health, nutrition, and taste.

The launch of Bake&Co. is backed by the government's PMFME scheme, which seeks to enhance micro food enterprises nationwide.

Agrimax Foods LLP was founded with the goal of optimizing the agricultural value chain, benefiting farmers, processors, and consumers alike.

The company is committed to sourcing raw materials directly from farmers, enhancing their value through processing, and adhering to the standards expected by discerning consumers.

Bake&Co. prioritizes "Healthy Snacking" by presenting an assortment of nutritious baked goods.

The product range includes Millet Cookies and Indulgence Cookies. Millet Cookies are tailored for health-conscious individuals desiring gluten-free, sugar-free, and preservative-free choices, crafted from nutritious ingredients such as millets, oats, fruits, nuts, seeds, and natural jaggery.

In the upcoming period, Bake&Co. will concentrate on expanding its product range to include Millet-based ready-to-eat snacks such as savories, namkeen, breakfast cereals, energy cookies, protein-rich cookies, and diabetes-friendly cookies, among others.

The packaged food market in India, focusing on millet-based products, is projected to experience a compound annual growth rate (CAGR) of 9.2% from 2022 to 2032, with an estimated value reaching US $91.1 million by 2032*. Bake&Co. is poised to participate in this dynamic journey.

“The PMFME scheme has been instrumental in empowering us to realize our vision, providing not only financial assistance but also fostering an ecosystem conducive to growth and innovation in India. We’re incredibly proud of what we’ve accomplished with Bake&Co., not only are we offering products that are kind to the body, but we’re also contributing to a more sustainable and responsible food industry. We're excited to share our passion for premium, healthy baked goods with our customers." said Monica Kohli Srivastava, Co-Founder & Chief Marketing Strategist, Agrimax Foods LLP.

Bake&Co. has established its footprint throughout India via direct-to-consumer (D2C) channels and e-commerce platforms, and it will also be available in chosen retail outlets, vending machines, and retail chains in major metropolitan areas.

Looking ahead, the brand intends to venture into exporting to nations where there is a significant demand for value-added products based on millets.