Godrej Food Trends 2024: Ghee Revival & K-Wave Cuisine Lead Culinary Shifts

Godrej Vikhroli Cucina is a curated media platform not tied to any specific brand, hosted a glamorous launch event for the highly anticipated Godrej Food Trends Report 2024 at the luxurious Godrej L'Affaire 2024. With the theme 'Provenance,' the report delves into India's rich food culture, exploring the diverse origins of ingredients and culinary practices.

Tanya Dubash, the Executive Director & Chief Brand Officer of Godrej Industries Limited, unveiled the seventh edition of the report, piquing the interest of food enthusiasts like Malaika Arora, who attended to discover the intriguing trends shaping the future of food.

The report brought together over 190 thought leaders, including celebrity chefs, bloggers, and nutritionists, who shared insights on the trends outlined. Against the backdrop of an evolving culinary landscape, the theme of Provenance celebrates the depth and diversity of Indian cuisine. It emphasizes the importance of sustainable practices to preserve culinary heritage while catering to conscientious consumers seeking transparency and authenticity in their food choices.

Tanya Dubash expressed confidence in the report's ability to spark conversations and identify trends in the food industry. She highlighted the growing consumer focus on nutrition and the celebration of India's culinary diversity, positioning India as a global leader in gastronomy.

Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the report, noted India's emergence as a global culinary powerhouse, driven by a renewed interest in provenance. She emphasized the role of provenance in shaping conversations around food and driving growth in the F&B industry.

Key insights from the report include:

• Authentic cuisine driving travel experiences
• Bespoke cocktails elevating the bar scene
• Chocolate evolving into a sophisticated affair
• Korean cuisine gaining mainstream popularity
• Ghee experiencing a resurgence in popularity
• Women in food industry gaining recognition for their contributions
• Celebrity Chef Ajay Chopra highlighted the authenticity and diversity of Indian cuisine, emphasizing the importance of valuing regional nuances and culinary traditions.

Since its inception in 2018, the Godrej Food Trends Report has become a credible platform for insights into the food industry, drawing from a diverse pool of experts. Through a celebration of Provenance, the 2024 report sets the stage for a renaissance in Indian cuisine, blending tradition with innovation to create a captivating tapestry of flavors.