Zomato Relaunches Its Gold Loyalty Programme with Delivery and Dine-in Benefits

The old "Pro Plus" programme will be replaced by the new one. Existing Pro/Pro Plus participants are entitled to a free three-month Gold subscription.
  • Deeksha Tiwari News Correspondent
Zomato

Food delivery firm Zomato has relaunched its loyalty program Gold which offers a bunch of benefits to its users including free delivery, no delay guarantee and special access during rush hours.

The cost of the new Gold programme is Rs 149 for three months.

The old "Pro Plus" programme will be replaced by the new one. Existing Pro/Pro Plus participants are entitled to a free three-month Gold subscription.

Members of the new programme will receive limitless free deliveries from all restaurants within a 10-kilometer radius or for orders over Rs 199, Rs 100 coupons for orders that take longer than expected, and additional promotions of up to 30% off delivery and up to 40% off flat dining at more than 25,000 restaurant partners.

Additionally, gold members will have access to more eateries during busy periods like holidays and rush hour. The number of times a user may utilise the membership's perks, including free delivery, is not limited.

The news came almost a month after Deepinder Goyal, the CEO and founder of Zomato, hinted in a tweet from December that the Gold programme would make a comeback.

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