Zomato Gold members can now have all-you-can-eat experience at any restaurant

Zomato, the Gurugram-based food delivery startup, has launched its new customer loyalty programme called ‘Infinity Dining’ for its Gold subscribers. This programme allows the subscribers to have unlimited a la carte at partner restaurants.

Infinity Dining has been started in partnership with 350 restaurants, with at least a 3.5 rating in Delhi, Mumbai and Bengaluru. The programme will be available exclusively to Zomato Gold subscribers, who can book for their friends and family members.

Gaurav Gupta, Chief Operating Officer & Co-Founder, Zomato, said, “The programme gives restaurants the opportunity to introduce diners to the entire menu, and diners the option to explore new dishes and flavours.”

“Dining out constitutes about 70 percent of a restaurant’s total business. While Zomato Gold continues to be instrumental in driving sales for restaurants and adding value to subscribers, we realise that the opportunities in this sphere are endless,” he further added.

The new customer loyalty programme will also offer customers access to the open bar at a fixed price.

Zomato is the first in India to offer unlimited dining options. The foodtech company claims that its existing subscription programme Zomato Gold has grown almost 100% in the last eight months.