Yum China to promote balanced diets and healthy lifestyles

KFC alone eliminated about 118 tons of salt from its products between 2018 and the end of 2020.
  • Nusra Deputy Features Editor

Yum China has announced to promote balanced diets by offering customers more fruit and vegetable options.

The campaign was launched simultaneously on September 13 at over 6,000 KFC, Pizza Hut and Taco Bell stores nationwide, before gradually expanding to more stores.

A core component of the campaign is the "Fruit and Vegetables 100+" program that encourages customers to add at least 100g of fruit and vegetables to their meals.

KFC, Pizza Hut and Taco Bell will also launch a series of new and updated fruit and vegetable based products in China, while leveraging their digital platforms to raise public awareness of nutrition and healthy eating.

As China's largest restaurant company, Yum China is committed to offering a wide variety of delicious and nutritious foods to customers. To achieve this, the Company focuses on food innovation, upgrading product offerings with recipe changes, using creative ingredient combinations, and adopting multiple cooking methods. For example, at KFC, approximately 80% of non-beverage breakfast menu items are made from the oven or other healthy cooking methods.

Yum China regularly reviews its ingredients and through ingredient optimization has reduced the amount of salt, sugar, and oil in its recipes. KFC alone eliminated about 118 tons of salt from its products between 2018 and the end of 2020. In addition, in 2020, Yum China became one of the first restaurant companies to introduce plant-based products to China when it launched plant-based beef burgers and chicken nuggets at KFC, plant-based beef burgers at Pizza Hut and plant-based beef and pork tacos at Taco Bell.

The latest campaign is designed to support recommendations outlined in the National Health Commission's Dietary Guidelines for Chinese Residents that adults require a daily intake of 300-500 grams of vegetables to maintain a balanced diet.