Wow! Momo Introduces Food Ordering on WhatsApp; Appoints Mithun Appaiah as CEO-FMCG Biz

QSR chain Wow! Momo has introduced a seamless food ordering experience via a WhatsApp chatbot for its customers in New Delhi, Mumbai, Bangalore and Kolkata.

Developed on the WhatsApp Business Platform by Gupshup.io, the chatbot enables a quick and seamless ordering experience for customers.

Send a ‘Hi’ on https://wa.me/+919836198361 to browse through the menu, place and track orders in real-time and get customer support on the go. You can also scan the QR code to place your order.

To avail these services, all customers have to share their current location and the chatbot will allow them to place the order from their nearest Wow! Momo outlet. 

“Our partnership with Wow! Momo will make India’s favourite snack available to customers anytime and anywhere, right at their fingertips via WhatsApp. We are excited to see how technology is playing a unique role in empowering the food and beverage industry to enhance customer journeys and experiences,” shared Ravi Garg, Director, Business Messaging, WhatsApp India.

Commenting on the partnership, Muralikrishnan Co-Founder & CMO, Wow! Momo said “At Wow! Momo, customer relevance has always been right at the centre of our efforts and innovation. We have been conscious of curating unique food experiences for our customers. Our strong customer retention and formidable repeat base is a testimony to the brand pull we enjoy; the idea is to capitalise on this pull, with the collaborative effort of WhatsApp. Give these consumers an alternative channel apart from our outlets to enjoy a personalised, quick and a wow experience.”

Understanding evolving consumer needs, Gupshup has built specific solutions for businesses to connect with their users on WhatsApp. This partnership is a step forward for brands in the food and beverages space to integrate easy-to-access technology like WhatsApp, enhancing the customer experiences massively.

"Consumers spend a lot of time on messaging apps and expect connecting with businesses to be as quick and easy as chatting with a friend. We're excited to enable Wow! Momo to deliver a wow customer experience along with its delicious food. This includes end-to-end food discovery, ordering and support, within WhatsApp, automated 24/7, developed using Gupshup.io's Conversational Engagement Platform,” added Beerud Sheth, Co-founder and CEO, Gupshup.io

On the other hand, the QSR chain has also appointed Mithun Appaiah as the CEO of their FMCG business.

“An FMCG expert in Food and Beverage industry, Mithun Appaiah has rich experience spanning across the spectrum of marketing, sales, key account management, customer marketing, business development, SCM, R&D, P&L management, developing new business channels, E-commerce, and start-up acceleration,” shared the release.

Prior to this appointment, Mithun Appaiah was the CEO and Executive Director at Innovative Foods Ltd, makers of the brand Sumeru.

Commenting on his new role as CEO, Mithun Appaiah said, “WOW is a loved brand and has created huge consumer equity across the food vertical. I am excited to work with amazing people with the right vision and clarity to build a full-stack FMCG business under the brand WOW. This entrepreneurial journey of creating an FMCG vertical from scratch is what excites me the most’’.

In his new role, Mithun Appaiah will use his expertise across brands and roles to build an FMCG vertical with innovative categories across Momo’s, sauces, noodles, beverages, and many more.

Sagar Daryani, Co-Founder and CEO of Wow! foods Pvt Limited said, “For us FMCG is going to be the anchor of our next phase of growth; to take us from a share of cuisine to a share of stomach and leapfrogging to a share of grocery. We are confident that having crafted and lead growth stories with different kinds of FMCG brands, Mithun is a perfect fit. From Agility of strategy to nimble footed execution, Mithun fits the role as the captain of our new ship seamlessly.”