- March 2, 2022 / 5 min readWith the funds infusion, Ginglani Distillers has launched their brands in the Delhi market, plans to strengthen their core team and ramp up their marketing initiatives both in-retail and on social media.
Whiskey startup Ginglani Distillers has raised ₹6.6 crores (~$0.9 million) in its Pre-Series-A round led by Supermorpheus, Eagle10 Ventures (via LV Angel Fund) & Grand Anicut Angel Fund.
The round saw participation from a diverse set of investors including startup founders Nitin Kaushal & Chakradhar Gade (Country Delight), Rohan Mirchandani & Epigamia Founding Team, Prashant Pansare (Business Head India & MEA, Airmeet), Mohit Srivastava (Ex-MD Airbnb India) & Sameer Guglani (Co-founder, Supermorpheus), among others.
“When one thinks of whiskey, the usual names that come to mind are Scotch, Bourbon or even Japanese. Considering Indians are actually the largest consumers of whiskey in the world, it is surprising that there is no noteworthy Indian whiskey category in India or globally. The only existing Indian category is IMFL or Indian Made Foreign Liquor which is confusing and inaccurate to say the least. It is this gap and under-representation of Indian whiskies that led to the birth of Black Bow - India’s 1st Himalayan Whiskey,” shared Shivam Ginglani, the founder & young 30 year old 1st generation whiskey entrepreneur.
With the funds infusion, Ginglani Distillers has launched their brands in the Delhi market, plans to strengthen their core team and ramp up their marketing initiatives both in-retail and on social media.
The whiskey startup aims to kickstart the homegrown whiskey movement by making honest, authentic and accessible brands, moving away from the old & serious connotations of whiskey and make the category a lot more fun and exciting for the younger consumers of India.
The Delhi-based brand has already created a substantial impact in the state of Himachal Pradesh and the brands are available at over 200 retail stores within a month of launch in Delhi. They aim to close March 2022 with a $3 million ARR and plan to enter Chandigarh and Mumbai markets soon.
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