Wendy’s partners with Rebel Foods, to open250 cloud-kitchens

Wendy’s that entered India in 2015 is looking to expand both physical as well as cloud-kitchen.
  • Nusra Deputy Features Editor

American- QSR chain Wendy’s has partnered with dark-kitchen major Rebel Foods to open cloud-kitchens in the market.

The Ohio-based fast food chain has announced its plan to expand its presence in India over the next decade in collaboration with its master franchisee Sierra Nevada Restaurants and Rebel Foods.

Also Read: How Rebel Foods has Built the Largest Dark-Kitchen Business in India

Wendy’s that entered India in 2015 is looking to expand both physical as well as cloud-kitchen.

According to the release, Rebel Foods will partner with Sierra Nevada Restaurants to develop and operate approximately 250 Wendy’s cloud kitchens pan-India.

Meanwhile, Sierra Nevada is planning to start another 150 Wendy’s restaurants in India.

“The partnership is game-changing. For generations, brands building a national presence relied solely on a brick-and-mortar strategy and made significant investments over decades. By partnering with the Rebel Foods network of existing kitchens in India, Wendy’s will get immediate access to rapid scale across the country, at far lower levels of capital,” shared Kallol Banerjee, co-founder, Rebel Foods.

The cloud-kitchen major presently runs more than 300 cloud kitchens across India, UAE, South East Asia and UK.

May Interest: US-based Wendy's to launch new breakfast menu nationwide

However, Wendy’s is presently running nine restaurants that include four restaurants and five cloud kitchens in Delhi-NCR.

Covid-19 pandemic has hit the restaurant business at large and we have seen mostly everyone either changing their concept or entering the cloud-kitchen space. Also, takeaway and online delivery business has seen a surge as people are still hesitant to leave their home.