- December 15, 2021 / 4 min readThe brand plans to expand the presence in the tier 2 cities in India with the new aggressive expansion plan in Lucknow, Pune, Patna, Muzaffarpur, Kozhikode, Palakkad, Jamshedpur, and Mumbai.
Homegrown burger chain Wat-a-Burger has announced expanding its presence with the launch of 10 new Flagship Dine-in outlets across 8 cities by the end of calendar year 2021.
The brand plans to expand the presence in the tier 2 cities in India with the new aggressive expansion plan in Lucknow, Pune, Patna, Muzaffarpur, Kozhikode, Palakkad, Jamshedpur, and Mumbai.
“Due to the pandemic we had to make slight changes in the initial expansion plans in terms of locations and their timeline. However, things seem to be very much back on track now. We are going aggressive in all directions to mark our presence,” shared Farman Beig- Co-Founder and CEO, Wat-a-Burger.
Wat-a-Burger already has significant presence across-26 cities and 9 states in India. The brand currently has 60+ outlets across the country. As per its recently announced targets, it aims reaching a mark of 100 outlets by the end of the fiscal year.
The brand believes to have recovered to almost 80 percentage in terms of traction in comparison to covid times. The brand has witnessed 15% growth in the last 6 months. It also plans to achieve the revenue target of 40cr by the end of the fiscal year.Trending ArticleDaily UpdatesWhich is the highest format preference of Fun-Seeker?
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