US-based Wendy's to launch new breakfast menu nationwide

US-based Wendy's will start serving an all new breakfast menu nationwide on March 2. Its breakfast menu will include a Breakfast Baconator, Honey Butter Chicken Biscuit, and Frostyccino.

The fast food chain anticipates that breakfast sales will grow to at least 10% of its total daily sales.

Kurt Kane, President, US and Chief Commercial Officer of The Wendy's Company, said, “People deserve a delicious, affordable and higher quality breakfast than what they're currently getting, so that's exactly what we're going to serve when Wendy's launches breakfast nationally on March 2.”

“Our crew will be hand-cracking fresh eggs on all our breakfast sandwiches and leaning into the quality ingredients that have long set Wendy's apart from the competition. We've crafted unique sandwiches that will leave you craving another, like the Breakfast Baconator, which features a fresh-cracked egg, signature sausage patty and six strips of Applewood smoked bacon,” Kane added.

At present, the vast majority of Wendy's locations open at 10 a.m. for lunch; however, breakfast items are becoming a growing segment of the fast food industry.

QSR’s Statistical View

As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years. This segment is expected to witness increased activity via market expansion and entry by various players.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.

The Changing Behavior of Customers

Standardization across food outlet chains in terms of ambiance, hygiene, easy accessibility, and service has caused an instant interest in the mind of the customers, increasing the QSR’s footfall. QSR’s are helping Indians to warm up the western cuisines.

Despite Indian food being the ultimate winner, cuisines like Chinese, Mexican, Italian, and American are gaining significant popularity because of the curious customers who are willing to experiment with their taste buds.

Seeing the potential of the Indian food industry, more franchisors could be seen entering the QSR segment for marking their existence as a brand.