United Breweries Limited to expand craft & variety beer category by launching new products

United Breweries Limited (UBL), the maker of Kingfisher (KF) beer, is planning to expand the KF portfolio to play across product segments and price points within India and abroad. 

Initially, UBL will be introducing four new in-house products under craft and variety beer categories, besides launching new premium, niche international beer brands. The company will also be investing in expanding production capacity and brand building.

Gurpreet Singh, Divisional Vice-President (Marketing), UBL, said, “We want to expand our share in all products segments and price categories. We will have at least four new craft and variety beer brands ready for launch from the Kingfisher stable within a couple of months. We will also bring in more international beers to the Indian market. All these are part of our efforts to build a wide range of portfolio under KF.”

At present, UBL is studying the market for craft and variety beer in India through taste trials across Delhi, Bengaluru and Mumbai, where such beverages are becoming popular.

“We are closely studying these segments. Apart from a wheat beer, there are a few other varieties that are catching the fancy of customers. We want to cash in on this growing interest for such beer in the country,” Singh added.

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