- June 23, 2022 / 5 min readWith this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers.
Tilaknagar Industries Limited, one of the leading Indian-Made Foreign Liquor (IMFL) manufacturers has unveiled India’s first premium flavoured brandy under its flagship brand, Mansion House.
The first-of-its-kind French Style Premium brandy has been launched in three flavours - Orange, Cherry and Peach, to begin with.
“Brandy is the second largest product segment under the IMFL category. Flavoured Premium Brandy is a completely new territory, an untapped market and therefore offers a huge opportunity. This launch will enrich TI’s premium brandy portfolio which will further strengthen our regional presence and aid expansion, across geographies,” shared Amit Dahanukar, Chairman and Managing Director, Tilaknagar Industries.
The Brandy category continues to lead the company’s growth and their aim is to increase sales by 12-15 per cent annually over the next three-five years.
With this move, TI aims to expand its bouquet of premium brandy offerings to cater to the preferences of existing as well as newer and experimental consumers.
The company plans to further increase its market share in South India as well as drive growth in nascent brandy markets like East and North-East India.
Currently, TI is India’s largest premium brandy manufacturer and its renowned millionaire brand, Mansion House Brandy (MHB) is the country’s highest selling premium brandy. In FY22, the company sold approximately 6 million MHB cases and the brand registered a robust 25 per cent year-on-year growth.
India is one of the largest markets for brandy globally. As per the company’s estimates, the premium brandy market in India is expected to grow at a robust Compounded Annual Growth Rate (CAGR) of 10-12 per cent.
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