- March 10, 2022 / 6 min readThrough this partnership, Third Eye Distillery aims to enable and accelerate Countertop’s growth and uplift the Indian bar industry through training and education.
Parent company of award-winning Stranger & Sons Gin, Third Eye Distillery has acquired a majority stake in Countertop India.
With the idea of elevating bar culture on home ground and leading the industry towards innovation, Third Eye Distillery will amplify and enable Countertop’s vision for India to actively participate in the international bar landscape.
Founded by bartending veterans Arijit Bose and Pankaj Balachandran, Countertop is a consultancy focused on developing the F&B industry, right from setting up bars on par with global standards to advising spirit brands and helping them achieve market success.
“From our mutual appreciation of cocktail culture, knowledge and experience of the global beverage industry and shared vision to elevate bar culture in India, we found the Third Eye Distillery team to be on the same wavelength as us which was quite interesting. With their financial acumen and risk-taking approach towards innovation, both Pankaj and I are extremely excited to see how this partnership will propel our aspirations faster than we’d imagined,” shared Bose.
Founded by Sakshi Saigal, Rahul Mehra and Vidur Gupta, Third Eye Distillery was the first to explore contemporary style gins in India with their flagship spirit, Stranger & Sons, which has garnered praise and recognition across the globe.
“We’re thrilled to have the Countertop team on board and we’re really looking forward to channelling our creativity into setting up exceptional bars across the country,” added Saigal.
Through this partnership, Third Eye Distillery aims to enable and accelerate Countertop’s growth and uplift the Indian bar industry through training and education.
In the upcoming years, they will focus on creating a portfolio of imported brands to fill gaps in the beverage landscape and open global standard bars in major metro cities and tourist destinations in India.
They will work together to grow the ecoSPIRITS footprint in India, moving the Indian spirits market towards a zero net carbon trajectory and helping the country achieve its sustainability goals.
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