The Olive Group enters the metaverse with ‘Oliverse’

The Olive Group will become one of the first few Indian restaurant groups to offer NFTs which will also include the groups’ restaurants offering one-of-a-kind physical and virtual experiences to its guests.
  • Nusra Deputy Features Editor
AD Singh

AD Singh’s Olive Group of restaurants has entered into Metaverse by partnering with Hey Hey Global.

Hey Hey Global is an online platform powering experiential engagement between celebrities, influencers and creators globally via new-age technology where fans can discover and buy creator-powered NFTs.

“Since we launched The Olive Group over 20 years ago, we’ve been fortunate to have always had our finger on the pulse of what our customers want and like. We’ve introduced many industry ‘firsts,’ and now, we’re excited to see what our integration into the metaverse means, both for our customers and for us as a Group. We look forward to welcoming you all to the Oliverse,” shared AD Singh.

The Olive Group will become one of the first few Indian restaurant groups to offer NFTs which will also include the groups’ restaurants offering one-of-a-kind physical and virtual experiences to its guests.

In the works are plans to engage with Olive’s wider community, via NFT and the Metaverse. 

The event, that marked the launch of the Olive NFT gallery, will begin in Mumbai and travel to other Olive Bar & Kitchen properties across the country. 

The NFT Gallery Showcase

In signature Olive style, the NFT gallery will bring NFT art – which has so far been limited to the digital world – into our physical world. Collaborating with traditional creators as well as the new wave of digital web3 creators, the NFT gallery is an art exhibit firmly belonging in 2022, which showcases this new art form taking the world by storm. Come experience digital art spanning various different mediums and styles. 

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