- October 30, 2023 / 3 min readThe partnership between the Montana group and KHPL signifies a commitment to revitalize and relaunch this brand in the Indian market, the company release said.
The Montana group, one of the fastest growing brand in food and beverages industry, has entered into an agreement with Jalandhar-based Kiscon Hospitality to set up 50 Carls Jr restaurants in India.
Montana Group also owns and operate brands like The Montana Club, The Treasury, Kingdom of Grills and has also on-boarded celebrity chef Harpal Sokhi for to add his desi tadka in the Fun & Young brand Dhadoom, Twist of Tadka, Broaster Chicken, The Treasury, BB Jaan and ready for the new Brand coming up soon in the market named BB Chick.
Kiscon Hospitality holds the franchise rights for California-based premium burger chain Carls Jr.
This partnership is set to invest $ 10 million with the goal of opening 50-plus new Carls Jr restaurants in three years, the company said on Saturday.
“With our $10 million investment, we are committed to upholding the brand's legacy while introducing it to a new generation of Indian consumers,” shared Monty Singh, founder and Chairman of the Montana group.
Reigniting the brand with the presence of 3,800-plus outlets globally in 39 countries Carl's Jr is serving chargrilled Californian burgers since 1941.
The partnership between the Montana group and KHPL signifies a commitment to revitalize and relaunch this brand in the Indian market, the company release said.
The collaboration aims to bring the essence of California's culinary excellence to discerning Indian consumers.
Creating 5000 direct and indirect jobs this joint venture between the Montana group and KHPL is not just about bringing premium burgers to India; it's about building a stronger future, added the release.
“This partnership marks an exciting chapter for Carls Jr in India. We're delighted to team up with the Montana group to reintroduce this iconic brand to Indian consumers. With our combined expertise, we aim to offer a true taste of California to our customers,” added Jappreet Singh, founder and Chairman of Kiscon Hospitality Pvt Ltd.
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