The Laughing Cow partners with Mad over Donuts to launch “Yummy Savoury Donuts”

Founded in 2008, Mad Over Donuts, currently has 50 stores in India and plans to grow to 200 stores in the next 5 years.
  • Nusra Deputy Features Editor
Mad Over Donuts

Mad over Donuts and The Laughing Cow are partnering to launch The Laughing Cow cheese savoury donuts.

In the savoury range, Mad over Donuts has introduced Mama Mia, Pizza Paradise and Creamy Pesto.

These delectable donuts are made with the delicious The Laughing Cow cheese.

“Indians are known for their spice tolerance as well as their love for desserts, across the world. By introducing savoury donuts, we’re combining the two and offering an exclusive blend of flavors for the flavorful people of India. Besides, we’re thrilled to have joined hands with the delicious cheese brand, The Laughing Cow on this innovative launch. Furthermore, we can’t wait for our customers to give this a try and relish on our appetizing snacks,” said Tarak Bhattacharya, Executive Director – Mad Over Donuts.

The Laughing Cow is the world’s leading cheese brand with a rich legacy of more than 100 years with iconic products that are loved by millions of consumers.

“The Laughing Cow Cheese is an iconic global brand from Bel. We are committed to providing accessible, delicious, and nutritious products in line with philosophy of ‘for all for good’. Our unique portfolio of products addresses the different needs of consumers. We have a vision to build and grow the nascent cheese category in India through breakthrough innovation. It is amazing to associate with Mad over Donuts, India’s leading donut player, to introduce one-of-a-kind cheese donuts for the first time in India,” shared Alamjit Singh Sekhon, Commercial Director of Bel, India.

Founded in 2008, Mad Over Donuts, currently has 50 stores in India and plans to grow to 200 stores in the next 5 years.

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