Tata Starbucks partners with Tata CLiQ Luxury for its signature merchandise

Tata Starbucks Private Limited announced a partnership with Tata CLiQ Luxury, for its signature Starbucks Essentials and coffee brewing equipment.

Customers can now order the signature Starbucks range of merchandise such as mugs, tumblers, sippers, from the comfort of their home on Tata CLiQ Luxury.

Underscoring its long-term commitment to the country and supporting its vision of offering more ways for customers to engage with the brand across digital channels, this association will further strengthen Tata Starbucks’ e-commerce presence across India. The company aims at tapping into the e-commerce portal’s customer base.

“Tata Starbucks is delighted to partner with Tata CLiQ Luxury, offering their audience the option to purchase our curated range of signature merchandise and coffee brewing equipment from the comfort of their homes. Building on our existing digital-first features, we look forward to delivering an authentic Starbucks Experience at our customer’s home,” said Deepa Krishnan, Director - Marketing, Category, Loyalty, Digital, Tata Starbucks Private Limited.

The pricing consistent across in-store and ranging between INR 450 to INR 2,200*.

“We are delighted to announce the launch of Tata Starbucks on our platform. With this partnership we are able to offer the Starbucks Experience to our customers in the comfort of their homes,” added Vikas Purohit, CEO, Tata CLiQ Luxury.

Starbucks stores across the country have re-opened for dine-in and takeaways in line with the guidelines issued for the respective cities.