Tata Starbucks joins hand with Sabyasachi to launch limited edition collection

The Sabyasachi X Starbucks® collection showcases an idea of Indian art, rooted in its multi-cultural heritage and celebrating the power of cross-cultural storytelling.
  • Nusra Deputy Features Editor
Starbucks

Tata Starbucks is partnering with celebrated Indian designer and couturier, Sabyasachi Mukherjee, this spring for a limited-edition collection, available exclusively in India.

 

The Sabyasachi + Starbucks® collection will feature a range of lifestyle drinkware including ceramic mugs and stainless-steel tumblers.

 

“We are delighted to partner with an archetypal Indian brand like Sabyasachi. As part of Tata Starbucks commitment to empowering girls and young women, we have a rich relationship with Educate Girls, and I am thrilled our work has resonated with Sabyasachi,” shared Sushant Dash, CEO, Tata Starbucks Private Limited by adding that this collaboration will give customers a chance to experience two of their beloved brands coming together to make a difference and actively support education for girls.

 

The Sabyasachi X Starbucks® collection showcases an idea of Indian art, rooted in its multi-cultural heritage and celebrating the power of cross-cultural storytelling.

As part of the partnership, Tata Starbucks and Sabyasachi will come together to support ‘Educate Girls’—a non-profit organization with a focus on working towards improving girls and young women’s education across rural India providing the support they need to develop their skills and find careers.

 

“I am honoured to collaborate with an iconic global brand like Starbucks to help amplify a cause so dear to my heart. I hope this collaboration sparks hope, creates change and helps give back to a most worthy cause,” added Sabyasachi Mukherjee, luxury Indian designer and couturier.

 

The limited-edition collection, priced from INR 1600 to INR 2500, will be available starting April 12 at all Starbucks® stores across the market while supplies last.

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