Tata Starbucks celebrates 10 years in India; invites customers to share their unique beverage recipes in online campaign

The film highlights TATA Starbucks’ 10-year milestone in India, while giving consumers the unique opportunity to engage with the brand and be a part of its iconic legacy.
  • Nusra Deputy Features Editor
Tata Starbucks

Tata Starbucks is celebrating their 10th anniversary in India and has announced the #BrewYourOwnStarbucks campaign, by offering its customers a-once-in-a-lifetime opportunity to get featured on the Starbucks menu!

“At Starbucks, customers are at the centre of everything we do, and it all starts with their names. As we mark our 10th anniversary in India, we want to celebrate all our customers and the hidden barista in them. Our customers are as passionate about coffee as we are and are full of new ideas and creativity. In this unique campaign, customers are invited to share their own bespoke recipes for a Starbucks beverage and stand a chance to get their names and special beverages featured on the Starbucks menu,” shared Deepa Krishnan, Chief Marketing Officer, Tata Starbucks Pvt Ltd.

To further amplify this campaign, this unique campaign has been brought to life with a film, conceptualised and produced by Edelman India in collaboration with The Yellow Umbrella Films.

The film highlights TATA Starbucks’ 10-year milestone in India, while giving consumers the unique opportunity to engage with the brand and be a part of its iconic legacy.

The film calls out customers to join this one-of-a-kind campaign by sending beverage ideas that are uniquely theirs and standing a chance to be featured on Starbucks menus.

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