The new product marks the company's foray into the alternative dairy category, and is an outcome of two years of research on innovative millet-based products undertaken by Nourish You.
Cookr is currently operational in nine cities in Tamil Nadu: Coimbatore, Madurai, Trichy, Hosur, Chidambaram, Thanjavur, Salem, Vellore, and Kumbakonam.
TABP is on target to clock Rs. 100 crores GMV in FY23, within 4 years of starting operations. The funds raised will be used for new territory expansion, R&D and creating more production capacity.
With this round of funding led by investment bankers Sarthak Ahuja and Aditi Randev of Niamh Ventures Pvt Ltd, the company plans on opening eight new outlets in the next fifteen months, taking the total to fourteen outlets.
The collaboration with Biryani by Kilo opens avenues for Get-A-Way and helps the brand broaden its horizon through a robust distribution network of over100+ cloud kitchens in 45+ cities.
The capital will largely be invested to start operations in the UAE with 11 outlets in different locations and also to boost the retail presence in the regions they are operating.