The company plans to introduce products in the premium, semi-premium, and deluxe segments that will help improve its profitability.
The Gin Cherry Sour is the seventh cocktail mixer from Jimmy’s Cocktails, which had recently launched a Bloody Mary & Margarita RTD-Mixer last…
The funds will be used to expand the reach of the premium cocktail mixer as well as enter the ready-to-drink beverage segment.
It is backed by investors like Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI, speed scaling partner.
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The company is piloting the new product segment it recently entered to diversify its Indian portfolio, to target youth.
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