Instant noodle brand YiPPee crosses Rs 1,000 crore sales mark
In noodles segment, Yippee is the second largest brand with about 22% market share.
ITC's Yippee close to Rs 1,000-crore
The company's campaigns had focused on "world-class product and manufacturing processes", he said.
After Maggi, UP FDA finds excess lead in Yippee noodles
The FDA said that the samples of Yippee noodles, seized from a local mall here, have been found to contain lead œfar in excess to the permissible…
ITC's Yippee advertising campaign focuses on safety and quality
\"To this end, we have embarked on communicating to the consumer in an open and transparent manner with a reassurance campaign which is rooted…
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