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Ready to drink market
Bira 91 goes beyond beer, enters the Cider category
The launch is part of the company’s move to bring new categories beyond beers, in congruence with the increasing demand for ready-to-drink options.
By -
Deeksha Tiwari
Dec 21, 2022
/ 3 MIN READ
United Spirits give up ready-to-drink market
USL hinted at lack of scale in domestic RTD sales for the review while industry observers said the company, which is battling a debt burden.
By -
Franchise India Team
Dec 11, 2015
/ 2 MIN READ
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