Coke has mandated Citi to help them in the competitive bidding process expected to launch next week.
Parle Agro, which exports to 50 countries, is also evaluating opportunities to locally manufacture its products in some of its key export markets.
The new campaign builds on the need for the brand consumers to “Own Their Fizz” by being bold, confident just like Appy Fizz and is targeted towards…
Parle company aims to be a total food company by filling in the gaps in its offerings.
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Global firms such as Perfetti Van Melle, Mondelez and Nestle either remained stagnant or lost share last calendar year, hurt by higher prices of…
With domestic brands like Amul, Parle, Big Bazaar and Dabur featuring in the top ten list of India's most popular brands.
Company had not increased the prices of these products post the implementation of the GST
The Fresh Harvest collection will comprise Toor, Moong, Urad, Channa and Masoor
Both companies will cross-promote their brands and aim to achieve a significant market share in biscuits or snacks and the beverage industry
Parle Products enjoys a market share of 15 per cent in the premium biscuit industry and the city-based company is aiming to increase it to 25 per…
Wider distribution and on-ground visibility provided further traction, he said. An email to Nielsen remained unanswered until the publication of this…
Parle Agro has set for itself the target of increasing annual revenue to Rs5,000 crore by 2018, from Rs2,800 crore, said Nadia Chauhan, joint…
Amul, the nation’s top ice-cream maker, said prices are up 5-8% after a two-year gap due to higher sugar and milk powder prices.
When asked about the company\'s ambition in terms of turnover, he said, \"In the next five to six years if we have an Rs 20,000 crore…
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