At Swiggy, Sunder will be in-charge of developing and executing the firm's strategic direction and priorities to drive organizational growth and operational excellence.
Zomato launched its online ordering and food delivery services in May 2015. Globally, Zomato is present in 24 countries and serves more than 50 million users every month.
The paid subscription service would offer a dish and upto two complimentary drinks at partner-restaurants to customers while dining out, a company release said.
The Mumbai-based retail group plans to dot the country with around 10,000 Easyday stores in the range of 2,500 sq ft, and planus to increase the membership base to about 20 million.
The firm has tied up with 1000 restaurants across the two new cities including legendary restaurants, favourites, Quick Service Restaurants (QSRs), and new cafes.
The company witnessed an increase in its order volumes, an important metric for companies in this space, but its average order values have dropped as it goes head-to-head against competitor Swiggy.