The company also plans to invest in efficiency management systems, including enterprise resource planning (ERP) software to strengthen their business operation and support its projected growth.
Across Madhya Pradesh, the brand expects to establish 22 new locations in multiple cities, offering its signature flavours and unique gourmet offerings.
The newly launched store, located at Natura Walk, Sarjapur features the signature Biggies Burger menu, which includes a variety of lip smacking burgers, sides, and drinks.
In the past year, the chain has experienced tremendous growth, with over 100 outlets in 54 cities, 83 of which are operational and 20 currently being fitted out.
It is set to offer customers a wide range of cuisines from all of its subsidiary brands, including Red Lantern, Ebowl, and Edabba which serve Indian, Chinese and oriental cuisines.
Wow! Eats will also be extended online as the Wow! Eats App soon; where the consumers can place an order both in dine in and delivery; from all 3 brands from a single app.