Nicobar initially launches exclusively in chosen outlets within Madhya Pradesh, marking the beginning of a planned strategic rollout that will gradually expand to Delhi and Kerala in the upcoming months.
The Gin-based RTD shots feature distillation incorporating Elderflower & Berries and Pink Grapefruit & Lime, while the Vodka-based options include Mandarin and Lime, Lychee, and Cinnamon.
The company plans to enter several new categories in open white spaces still untapped by the beverage majors over the next few years and has an ambition to reach ₹100 crore revenue run-rate by next year.
Heineken® Silver Draught Beer will be exclusively offered in upscale bars and pubs in Mumbai, Thane, and Pune in Maharashtra. Expansion into Karnataka is planned for the fiscal year 2024.