Taco Bell to Swap all boring meals for its tacos; joins ‘Taco Swap’ campaign

Taco Swap is the continuation of Taco Bell’s first global marketing campaign, ‘#ISEEATACO’ that began with Taco Moon in May 2021.
  • Nusra Deputy Features Editor
Taco Bell

Starting 16th May to 20th May from 12:00 pm to 2:00 pm, fans in India will be able to swap their ordinary meals for a craveable Taco Bell taco all part of the brands’ international ‘Taco Swap’ campaign across 25+ markets.

 

Whether it’s lackluster lunches or dull dinners, Taco Bell is disrupting what it means to have a less-than-exciting meal with the opportunity to swap the mundane for something más exciting: a Taco Bell taco!

 

“Over the years, Taco Bell has created a distinct identity amongst the Indian audience and today, we have a loyal community of taco-lovers across the country. With the Taco Swap campaign, we aim to deepen consumer engagement and encourage consumers to swap their meal for a free taco during the lunch hours,” shared Gaurav Burman, director, Burman Hospitality, Taco Bell’s Master Franchise Partner in India.

 

By finding the nearest Taco Bell and visiting during lunch hours, consumers can redeem a Crunchy Taco starting on 16th May to 20th May by dine-in or take away from 12:00 pm to 2:00 pm.

 

The Crunchy Taco is a signature product available in vegetarian and non-vegetarian variants, served with chef recommended Pinto Beans & Spicy Ranch Sauce.

 

Taco Swap is the continuation of Taco Bell’s first global marketing campaign, ‘#ISEEATACO’ that began with Taco Moon in May 2021.

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