Taco Bell opens Defy concept restaurant in Minnesota

The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans.
  • Nusra Deputy Features Editor
Taco Bell

Taco Bell is redefining drive-thrus as consumers know it with one of its most innovative Taco Bell restaurant designs yet.

Coined “Taco Bell Defy,” the restaurant that broke ground last summer will open its doors – but most importantly, its four-lane drive-thru – in Brooklyn Park, Minnesota on June 7.

The first of its kind two-story model delivers innovative technology and design, like a proprietary vertical lift to transport iconic craveable Taco Bell menu items straight from the kitchen to fans.

“Taco Bell Defy is an incredible innovation for our brand, and one that’s meeting our consumer in a really unique way. For decades we’ve been committed to providing a fast, safe and friendly drive-thru experience; now with our bold goal of creating a 2 minute or less drive-thru experience for customers of this concept, Taco Bell Defy is the future,” said Mike Grams, Taco Bell President and Global COO.

From digital check-in screens for mobile order customers’ unique QR codes, to a two-way audio and video technology service for customers to talk to team members on the second floor, Taco Bell Defy boasts many features that could show up in future Taco Bell restaurants in the US.

In the meantime, and in partnership with long-time franchisee Border Foods, the teams are considering potential retrofits that could be made to several of Taco Bell Defy’s neighboring restaurants.

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