- December 1, 2022 / 8 min readIn 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.
Mexican inspired restaurant Taco Bell has introduced Cheesy G Taco - a delicious new limited-time offering to its existing diverse menu.
The new Cheesy G Taco is a craveable combination of soft, cheesy and crunchy in one wholesome offering an overload of textures and flavors. The warm, soft flatbread, layered with nacho cheese is wrapped around a crunchy taco that is filled with seasoned stuffing, zesty ranch sauce and crispy lettuce.
The Cheesy G Taco is a limited time offering, available with Unlimited Pepsi at all Taco Bell restaurants across India at INR 99 for the vegetarian variant and INR 119 for the non-vegetarian variant.
Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell, India, constantly strives to offer our consumers the best, innovative, and craveable value-offerings. The Cheesy G Taco is the ultimate combination of soft, cheesy, and crunchy layers making it a unique experience for all food lovers. We are excited to be launching this product and are certain that anyone who tries the Cheesy G Taco will fall in love with it.”
Engaging consumers with the exciting new launch is a digital campaign, amplifying the “Three Layers Awesomeness” in the Cheesy G Taco. This indulgent and decadent offering has been brought to life in the brand’s latest digital film, released on its social media platforms.
The Cheesy G Taco is available for a limited-time, December 2022 – February 2023, across all Taco Bell restaurants in India, and take-away.
Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing across the globe.
Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.
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