Sula Vineyards launches Dia Sparkler, India’s first canned wine

Sula Vineyards, with the introduction of canned wine becomes the first Indian company in the canned wine segment. The canned wine to be available in both red and white wines in cans, giving the beverage a youthful twist.
  • Divya Pathak Senior Content Writer
sula vineyards

Wine lovers, there is a good news for you all. Now you can enjoy wine in cans, just like beers. Keeping in mind the most convenient recent trend of millenials, Nashik-based, Sula Vineyards launched Dia, a canned wine that will be available in both as red and white wine.

Until now, wines in India were sold in glass bottles with most of the imported brands thereby featuring the alcoholic beverage firmly in the fine and premium category.

The drink frees you from any need of no mixers, corkscrews or swirling to enjoy. It is easy to carry and crack open straight from the fridge. Pour it into a tall glass full of ice with a dash of lime or sip it chilled straight from the can.

It is low in alcohol and perfectly in line with strong beer, both variants, red and white  and are perfect for any hour of the day. Dia is as appealing to both men and women, and suits every occasion, be it a house party, pool party or a day at the beach. It is available in 330 ml can, priced at an MRP of Rs 180. The newly introduced concept of a canned wine matches the on the go needs of every individual’s fast paced life globally. Nielsen Research has reported that off-premise canned wine sales for the 52-week period, ending June 15, 2019, has risen 69 per cent from the previous year, totalling $79.3 million in sales so far in the US.  

About Sula Vineyards

Over the years, Sula Vineyards with its taste and perfection has topped the list of every wine lover. Launched in 2000, Sula Vineyards has established itself as one of the best wineries across the globe. Last month the winery also became the first national wine brand to be listed with Tasmac or The Tamil Nadu State Marketing Corporation.