Subway introduces new menu 'The Vault' for its digital platforms
Subway introduces new menu 'The Vault' for its digital platforms

Sandwich chain Subway has introduced a line of new menu items called The Vault, available exclusively on the Subway app and Subway.com.

The menu contains five sandwiches created by some of today's most notable sports stars, shared the company website.

"Our athlete partners are some of our most passionate Subway fans, so it was a natural fit to create a collection of their favorite sandwiches, and Super Bowl LVI is the ideal location to introduce these sandwiches and The Vault to our fans," shared Carrie Walsh, Global CMO, Subway by adding that The Vault furthers the Eat Fresh Refresh campaign with new, craveable options to help customers make better choices not only on game day, but every day.

Subway will introduce The Vault line of menu on Feb. 5, giving thousands of football fans a chance to receive an autographed signature sandwich from three of the biggest names in the NFL: Marshawn Lynch; Russell Wilson and Trevor Lawrence — in Los Angeles at the Super Bowl Experience Presented by Lowe's.

Fans visiting The Subway Vault at the Super Bowl Experience will have a chance to meet Lynch, Wilson, and Lawrence, and instead of sports memorabilia, the NFL players will sign their respective signature subs.

In addition, fans can tour The Subway Vault, a 1,600-square-foot immersive and multisensory experience.

The three sandwiches that will be autographed at the Super Bowl experience include; Russell Wilson's "The Dangerwich", Marshawn Lynch's "The Beef Mode," and Trevor Lawrence's "The Sunshine Sub".

Subway operates more than 37,000 restaurants in over 100 countries.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading