Subway introduces new Loaded Signature Wraps in India

The Signature Wraps are priced at Rs 210 for the vegetarian and Rs 240 for the non-vegetarian.
  • Vaishnavi Gupta Features Writer

Subway India has added new Loaded Signature Wraps to its menu in India. Available in Multigrain and Spinach tortillas, Signature Wraps will be added as a permanent menu item across all Subway restaurants in the country and will further be available on delivery platforms.

The Signature Wraps are priced at Rs 210 for the vegetarian and Rs 240 for the non-vegetarian. They are made with a double portion of protein to deliver more filling and flavourful experience in every bite.

Shuchi Monga, Head of Marketing, Subway, South Asia, said, "Signature wraps is a big attempt by us to expand the choice for our guests besides sandwiches and salads. We already have smaller sized wraps which worked as a snacking item but this one is more satisfying because of bigger size and with double the filling."

Subway will have special pillow packs for serving these wraps in order to make it easy for on-the-go consumption and deliveries.

In a bid to promote the new product, Subway India has created a 360-degree marketing campaign.

"The insight for the campaign comes from the fact that today's competitive fast-paced life leads to a lot of stress and, for a while, one could escape from it by indulging into a loaded signature wrap. The punch line, load mat le, asli loaded signature wrap le, marries the consumer insight with the core product benefit aptly," Monga added.

The TVC is produced by Happy Making Films and the creative agency is Dentsu Creative Impact.

Gaurav Kandpal, Director, Happy Making Films, stated, "We have tried to create a cinematic look and feel in this film so that it creates intrigue amongst the audience. The use of high contrast lighting, with clever use of colour makes it standout from any other ad film currently playing."