Subway India introduces Chhota Sub in four flavours

Subway India has introduced Chhota Sub in four flavours across its restaurants in the country.

Chhota Sub is a 4-inch-mini submarine sandwich and is available in Hara Bhara Kebab and Corn & Peas flavours as vegetarian options and Chicken Slice and Egg & Cheese as non-vegetarian options.

Shuchi Monga, Head of Marketing, Subway South Asia, said, “We are committed to deliver great value to our guests without any compromise on the quality. With the launch of Chhota Sub, we are offering four of our core sandwiches at a very lucrative price point. We are hoping to see new guests come in and have an experience of the brand.”

The menu item is available across all Subway India restaurants only for dine-in and takeaway orders at a price of Rs 85 inclusive of all taxes. The guests have the option of making a Chhota Sub Combo by paying Rs 30 extra for the beverage.

A new campaign

The 360-degree campaign will be led by television and digital platforms including YouTube, Social, OTTs, Gaming Apps and popular Audio Apps. There is also a hashtag challenge which is being planned on TikTok.

Conceptualized by Dentsu Impact, the campaign intends to highlight Subway’s new and affordable entry-level offerings by appealing to value-conscious, first-time consumers around the country. The integrated campaign leads with a TVC that is centered on young college-going students.

Subway leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious. Subway India has been updating its look and feel in a new design for transforming its experience according to the likes and tastes of the new-age guest.

QSR’s Statistical View

As per a recent report, the Food Industry is no doubt booming at a fast rate, with Full-service restaurants and Quick Service Restaurant (QSR) together accounting for around 73% of the total restaurant industry.

According to the report by the National Restaurant Association of India, the overall restaurant market will touch Rs 510 billion in the next four years, from the current Rs 205 billion. It said that QSR space would be amongst the fastest-growing, touching nearly Rs 250 billion of the overall market in the next few years. This segment is expected to witness increased activity via market expansion and entry by various players.

Popularity of QSR in India

QSRs have gained popularity with evolving lifestyles, urbanisation, and growing nuclear families. They are growing faster than the full-service restaurants across the globe due to their quick deliveries and competitive pricing that attract consumers. McDonald’s was the first QSR in India followed by various others such as KFC and Dominos.

QSRs have always been a zone of attraction for both consumers and business investors, making its franchises a lucrative segment for investment. QSR can be a one-stop destination for budding entrepreneurs that are stepping in this industry for the first time.