- July 6, 2023 / 3 min readSubway plans to use $6,000 slicers to slice its meat rather than use pre-packaged meat from its factories. Rotisserie chicken, cheese and steak will still come prepared, according to the release.
Sandwich chain Subway has announced the arrival of freshly sliced meats in U.S. restaurants – its latest and biggest change since the brand began its efforts to improve every aspect of the guest experience, headlined by a better menu, which began in 2021.
To showcase freshly sliced meats, Subway revealed a major expansion of its Subway Series menu with a new category called Deli Heroes, a collection of the ultimate deli subs.
These authentic, deli-style sandwiches, ordered by name and number, will satisfy the strongest deli cravings.
“Over the past two years, we overhauled our expansive pantry of ingredients and debuted a whole new way to Subway with chef-crafted signature sandwiches. These major changes led to rave reviews from our guests and record-breaking sales,” said Trevor Haynes, President, North America at Subway by adding that this year’s changes are even bigger and more transformational.
“The addition of freshly sliced meats is the most impactful yet as it gives our guests a better sandwich – raising the bar even higher for the brand that defined fresh. We can’t wait for America to taste the difference and see how far we have come on our journey,” he added.
The brand also invested more than $80 million in deli meat slicers and gifted them to all its U.S. franchisees.
Subway plans to use $6,000 slicers to slice its meat rather than use pre-packaged meat from its factories. Rotisserie chicken, cheese and steak will still come prepared, according to the release.
Subway operates over 37,000 restaurants across globe.
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