Snickers launches all new almond variant

Mars Wrigley Confectionery India has introduced a new variant 'SNICKERS ALMONDS' of its much-loved chocolate brand SNICKERS. The all-new variant is offering a base of nougat and crushed almonds, topped with a layer of diced almond mixed with caramel and enrobed with chocolate.

The launch of this new variant will be supported by a television, digital & outdoor campaign, each of which will be resonating with the idea of 'You Become Forgetful When You Are Hungry'.

Yogesh Tewari, Marketing Director, Mars Wrigley Confectionery, said, "As a brand, SNICKERS has always built on the proposition of 'You Are Not You When You Are Hungry' and this time, we wanted to bring in the angle of responsible behavior with SNICKERS ALMOND. The campaign focuses on the goodness of almonds for hunger satisfaction and talks about stopping all kinds of irresponsible behavior. The product is a new, delicious twist to an all-time consumer favorite, and we are content that SNICKERS ALMOND will be well received by consumers across the country."

As part of the campaign, two new thirty seconds TVCs have been introduced. The TVCs will focus on a real life situation where people have forgotten their basic responsibilities as good citizens, because hunger has taken over their minds.