Seagram's 100 Pipers hits 1 million cases in sales

This is the first ever scotch whisky brand in the country to reach the milestone.
  • Franchise India Team Editor
Restaurant India

Seagram's 100 Pipers, blended scotch whisky of French spirits giant Pernod Ricard, has touched 1 million cases in sales for 2018. This is the first ever scotch whisky brand in the country to reach the milestone.

The brand became part of Pernod Ricard India's portfolio after its acquisition of the Seagram India business in 2001. It has been growing at a compounded annual growth rate (CAGR) of 20%, helped by changing demographics and higher consumer spending power.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, "Consumers are gravitating towards global brands and there is an increased premiumisation in the spirits category. The scotch segment is still an urban phenomenon, but we are getting customers in smaller towns as well, which is boosting growth. We are hopeful of doubling sales in this brand in the next five years."

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