- December 8, 2022 / 4 min readRight from launching the country's first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle.
SALUD Beverages Pvt. Ltd., an award-winning home-grown lifestyle brand signed an 11-country, inter-continental distributions deal with Maritime and Mercantile International (MMI).
MMI is one of the leading distributors in the world and part of the renowned Emirates Group. The MMI deal makes Salud a global brand that will be available across 11 countries.
Salud propels its journey with the United Arab Emirates in September, following up collaborations with other international markets.
“Our vision is to become a global Indian brand with products on par with international standards. We strive for excellence, innovate and develop products that strike a chord with not just the audience back home, but also the world over. With MMI, we found an able partner who was aligned with our thought process. This association catapults our reach in global markets and strengthens our distribution channel and helps build the strong product line-up and inclusive customer-centric experiences that the brand is known for,” shared Ajay Shetty, Founder-Director, SALUD.
Currently available in four Indian states, Salud has prevailed- with growing acceptance and popularity amongst community members seeking out a lifestyle that Salud has to offer. With plans to expand to other parts of the country, the brand strives to build a community willing to challenge and restructure the industry standards. Salud’s community members resonate with their brand’s purpose to #CelebrateLife2.0.
Since its conception, the brand’s mission has been to make itself a Global Indian company manufacturing world-class products. Right from launching the country's first cocktail in a bottle, G&T 2.0, to being the first to enter the Metaverse with a roadmap, the brand has redefined the rules of the urban lifestyle.
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