Restaurant brands eyeing Ghost Kitchens for expansion
Restaurant brands eyeing Ghost Kitchens for expansion

Ghost Kitchens have gained popularity in recent times. These kitchens allow the restaurants to test new markets, expand off-premise operations and experiment with delivery-only menu items without having to launch a new location.

A handful of chains have already entered into this concept, including Wetzel's Pretzels, Chick-fil-A, Dog Haus, Outback, Carrabba's and Famous Dave's.

Recently, FAT Brands has also announced plans to expand through ghost kitchens. This move comes after the company has acquired grass-fed burger chain Elevation Burger for $10 million.

FAT Brands hopes to start operating Fatburger, its star chain, out of sister brand locations in a bid to grow its delivery footprint later this year. A virtual Fatburger will be operated out of the back-end of a host restaurant's space, only appearing on consumer's mobile delivery apps. 

Andy Wiederhorn, President and CEO, FAT Brands, said, "We want to take the opportunity to offer our brands everywhere we can to consumers. We don't necessarily have to have a brick-and-mortar location."

"If we have the supply chain available and there's brand awareness, it makes sense to make [brands] available at existing brick-and-mortar locations," he added.

 
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