- December 23, 2021 / 3 min readThis activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.
Owners of Burger King, Tim Hortons and Popeyes, Restaurant Brands International recently entered into a regional partnership with the Ant Group.
With this partnership the company aims to leverage Ant Group’s digital solutions across RBI's restaurants in the Asia Pacific market.
"We couldn't be more excited to launch this groundbreaking partnership with Ant Group, which further supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience," shared Ekrem Ozer, President- APAC, Restaurant Brands International by adding that franchisees across Asia will soon be able to benefit from the advantages of digitization across operations and the mini programs' integration into other digital platforms.
Under the collaboration, Ant Group will work with RBI's local franchisees to implement a range of digital solutions, including mini program SaaS solution and Alipay+, a suite of global cross-border mobile payments and marketing solutions.
"Leveraging digital payments and marketing innovations is critical for industries like food and beverage to provide contactless services, boost operational efficiency, and adapt to the fast-changing market conditions," added Angel Zhao, President, Ant Group's International Business Group.
The collaboration aims to enable a more convenient and seamless omni-channel experience for local diners and to uplift the restaurants' operational efficiency.
This activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.
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