Restaurant Augmented-reality platform peAR raises INR 2.5 Cr in Pre-Series-A1

peAR, one of the first startups in Asia-Pacific to make an augmented-reality based in-restaurant ordering app has raised INR 2.5 Cr in a Pre-Series A round led by Inflection Point Ventures.

The funds raised will be utilised in building 3D Modelling technology for augmented reality, so as to advance the B2C app.

Along with this, the startup will launch in 4 cities – Mumbai, Bangalore, Delhi/NCR and Pune. The startup is also hiring across roles to strengthen the team.

With the funds raised, peAR aims to reach 15,000 orders monthly by the end of this year.

“The F&B industry hasn’t seen much of digital transformation beyond cosmetic changes. However, that has changed with the emergence of food tech companies who have brought lakhs of restaurants online and expanded their market and catchment area. peAR’s application augmented reality is truly a pioneering concept which hasn’t been attempted before,” said Mitesh Shah, Co-Founder, IPV.

Founded in 2019 by then college students Dharmin Vora, Dhruvesh Mehta and Parth, the vision of peAR is to change the way people view and order food inside a restaurant. peAR helps users visualize the dish before ordering, thus making sure customers have a delightful experience at the restaurant. They use Augmented Reality to solve this.

In the last 2 quarters, peAR has grown 50X and has scaled its operations from 50 to 250 restaurants.

“We have seen 100% Month-over-Month growth in the past 6 months and we will continue to grow at a faster rate in the coming months as well. We are also planning to launch in few new cities as we want users across India experience 3D and augmented reality-based ordering,” added Dharmin Vora, Co-Founder, pear.