Rebel Foods to invest $150 million to acquire and scale new food brands

This announcement comes on the back of Rebel Foods attaining unicorn status in October this year and with a promise to address more customer food missions by adapting a Thrasio like model for food.
  • Nusra Deputy Features Editor
rebel Foods

One of the largest internet restaurant company Rebel Foods is planning to invest USD 150 million in strategic brand investments and acquisitions in India and globally.

 

The investment pool will be used in the next few quarters, to scale up existing and new partnerships with around 40+ Indian and international brands.

 

Under the initiative, Rebel is looking to invest, scale and grow food brands that are loved by customers and run by terrific founders and teams.

 

This announcement comes on the back of Rebel Foods attaining unicorn status in October this year and with a promise to address more customer food missions by adapting a Thrasio like model for food.

 

“We have disrupted the centuries-old food business and with our latest round of funding, we are well on our way to continue focusing on serving multiple food missions. Through this initiative, we aim to invest in some of the most loved food brands and help them scale through our extensive network to all parts of the country and even internationally,” shared Raghav Joshi, Co-founder at Rebel Foods.

 

Rebel Foods operates the largest number of internet restaurants worldwide and on this network, it has built 45+ brands (own + partners) across 10 countries - India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia, Thailand, Hong Kong, Philippines, and Bangladesh, and operates 4000+ internet restaurants the company plans to further grow its presence to 100 cities globally.

 

Using their expertise, Rebel Foods has successfully scaled some of the most customer-loved partner brands like SLAY, Naturals Ice Cream, Mad Over Donuts and Wendy's across 100s of locations in India within a short period.

 

The company also recently invested in Biryani Blues and Zomoz to further scale the brands nationally.

 

Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods is the world’s largest and fastest-growing internet restaurant company, parent to brands such as Faasos, Behrouz Biryani, Ovenstory Pizza, Mandarin Oak, The Good Bowl to name a few.

RECOMMENDED FOR YOU