- January 15, 2021 / 8 min readWith this new funding in place, Rage Coffee is on track to expand distribution through approximately 3,000 outlets nationwide.
Delhi-based D2C coffee brand Rage Coffee has raised undisclosed growth capital from GetVantage, an emerging Revenue-Based Investor for eCommerce.
With this new funding in place, Rage Coffee is on track to expand distribution through approximately 3,000 outlets nationwide and achieve 5x growth in sales by the end of 2021.
“Bharat and his team are building an exciting fast-growing direct-to-consumer brand in a sector that is seeing explosive growth. GetVantage was purpose-built to support young, savvy, entrepreneurs like Bharat who are focused on delighting customers with quality and innovation. We’re excited to support Rage as a strategic growth-investor and partner with our frictionless funding model,” shared Bhavik Vasa, Founder, GetVantage.
Founded in 2018 by Bharat Sethi, Rage Coffee’s first product is a proprietary small batch crystallised instant coffee that delivers a delicious and distinctive caffeine kick.
“Investors like GetVantage are able to predict consumer behaviour because they have a Founders’ mindset. It’s exciting for us to scale our business with the support of like-minded investors and growth partners like GetVantage,” added Bharat Sethi of Rage Coffee.
According to estimates by Avendus Capital, Direct-to-consumer (D2C) brands could be looking at a $100 billion addressable consumer opportunity in India by 2025.
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